Учитывая сложившуюся ситуацию, в ко

Учитывая сложившуюся ситуацию, в компании с осторожностью подходят к долгосрочным прогнозам, надеясь остаться в текущем году на показателях 2013 года, однако не скрывают надежд на скорую стабилизацию ситуации в стране и постепенное восстановление спроса. Компания продолжает вкладывать ресурсы в поддержку канала продаж, розницы, интернет провайдеров и конечных пользователей. В текущем году планируется существенное обновление SOHO и SMB линейки, включая анонс семейства 3G-устройств, устройств с поддержкой IEEE 802.11ac и новых коммутаторов L3.

Компания TP-LINK на очередной встрече с прессой поделилась результатами 2014 года и видением перспективы на текущий год. По итогам прошедшего года компании удалось удержать объемы продаж почти на уровне показателей 2013 года, отгрузив в Украине 1 448 762 единиц продукции (1 648 861 в 2013 году). Основную долю в сбыте компании по-прежнему занимают беспроводные устройства, их доля в прошедшем году составила 85% относительно 82% в 2013-м.

Вместе с тем ощущается изменение потребительских настроений, связанное с ситуацией в стране. Проникновение Internet в течение года почти не росло в сравнении с предыдущими годами, наблюдавшаяся в прошедшем году миграция спроса со скоростей 150 Мбит/с на 300Мбит/с, в III квартале сменилась обратной миграцией, и спрос сместился в область 150Мбит/с устройств. Сегмент Dual Band по-прежнему мало востребован, в силу как высокой цены, так и из-за все еще невысокой востребованности таких скоростей в домашних хозяйствах.

В целом в условиях резко сократившегося спроса и физически уменьшившегося рынка компании удается удерживать ведущую рыночную долю в сегменте SOHO устройств, составляющую более половины рынка. Мировая доля компании в данном сегменте по последним данным составляет 49,25%.

В сложившейся ситуации в компании осторожно подходят к прогнозам на текущий год, в тоже время есть надежда на стабилизацию ситуации в стране и постепенное восстановление спроса во втором полугодии. Намеченная планка в текущем году – вернуться к показателям 2013 года, однако в текущей ситуации загадывать рано, и планы будут корректироваться по итогам полугодия.

結果 (英文) 1:

Given the situation, the companies are cautious in long-term projections, hoping to stay in the current year on year 2013, however, do not hide their hope for quick stabilization of the situation in the country and a gradual recovery in demand. The company continues to invest resources in support of channel sales, retailers, Internet service providers and end users. This year it is planned to substantially update the SOHO and SMB product line, including the announcement of a family of 3 g devices, IEEE 802.11 enabled devices ac and new L3 switches.The company TP-LINK at a regular meeting with the press shared the results of the year 2014 and vision for the current year. In the past year, the company managed to maintain sales volumes almost at the level of the year 2013, having loaded in Ukraine 1448762 units (1648861 in the year 2013). The bulk of the company's sales are still the wireless devices, their share in the past year amounted to 85% compared to 82% in 2013-m.However, there is a change in consumer sentiment associated with the situation in the country. Penetration of the Internet in the course of the year barely increased in comparison with previous years, observed in the past year, the migration of demand from 150 Mbps speeds at 300mbps, in the third quarter has been replaced by a reverse migration, and the demand has shifted to the 150mbps devices. Dual Band segment remains low in demand, because of high prices, and because of the low demand of such still-speed in the household.In General, in a dramatically reduced demand and market of reduced physically unable to hold a leading market share in the segment of SOHO devices, representing over half of the market. International share of the company in this segment, according to the latest data is 49.25%.In the current situation in the company's cautious forecasts for the current year, at the same time, there is hope for stabilizing the situation in the country and a gradual recovery in demand in the second half of the year. The plank this year-back to 2013, but in the current situation to plan early, and plans will be adjusted on the basis of half of the year.

結果 (英文) 2:

Given the situation, the company wary of long-term forecasts, hoping to stay in the current year terms in 2013, but did not hide the hope for an early stabilization of the situation in the country and the gradual recovery of demand. The company continues to invest resources to support the sales channel, retail, Internet service providers and end users. In the current year is planned to significantly upgrade the SOHO and SMB line, including the announcement of a family of 3G-devices, devices that support IEEE 802.11ac and new switches L3. The company TP-LINK at the next meeting with the press has shared the results of 2014 and the vision of the prospects for the current year. In the last year, the company managed to keep sales almost at the level of performance in 2013, shipped in Ukraine 1,448,762 units (1,648,861 in 2013). The main share in the sale of the company to continue to occupy the wireless devices, their share in the previous year was 85% compared to 82% in 2013. At the same time there is a change in consumer sentiment related to the situation in the country. Internet penetration throughout the year almost did not grow in comparison with previous years, which was observed in the past year migration demand a rate of 150 Mbit / s at 300Mbps / s, in the III quarter changed return migration, and the demand has shifted to 150Mbps / s devices. Segment Dual Band is still little demand, due to both higher prices and because of the still low demand for such speeds in households. In general, the conditions have sharply reduced demand and materially shrunken market the company managed to maintain a leading market share in SOHO devices that comprise more than half of the market. The world's share in this segment of the latest data is 49.25%. In the current situation in the company cautious in forecasts for the current year, at the same time there is hope for stabilization of the situation in the country and the gradual recovery in demand in the second half. Target strap this year - back to the indicators of 2013, but in the current situation to think early and plans will be adjusted up to six months.

結果 (英文) 3:

In view of the prevailing situation, in the company with care suited to long-term forecasts, hoping to remain in the current year, the indicators 2013,However, do not conceal hopes for an ambulance stabilization of the situation in the country and the gradual restoration demand. The Company continues to invest resources in support channel sales, retail,Internet service providers and end-users. In the current year the planned a major update SOHO and SMB product line, including announcing the family 3G devices, devices with 802.11speakers and new switches L3.

The Company TP-link to the regular meeting with the press has shared the results of the 2014 year, and perspectives for the current year.On the follow-up to the past year, your company has been able to retain sales almost at the level of 2013, collecting in Ukraine 1,448,762 units (1,648,861 in 2013 year).The bulk of the marketing company continue to occupy wireless devices, their share in the past year, amounted to 85% of the 82% in the 2013-m.lord, however, there is a changing consumer sentiment,Associated with the situation in the country. Internet penetration in the course of the year, almost not grown in comparison with previous years, was prevalent in the past year, migration demand with speed 150 Mbit/s to 300Mbit/s,In the III quarter of reverse migration has changed, and the demand for energy has been shifted to the area 150Mbps devices. Segment dual band continues to be little pearls, in force as well as high prices,And because of the still low valued such speeds in the household.

In general, the conditions have dramatically reduced demand and physically limits of market companies unable to hold leading market share in the segment SOHO devices, representing more than half the market.The world of the company in this segment on the basis of recent data is 49.25 % .Lord in the situation in the company carefully suited to the projections for the current year,At the same time, there is hope for stabilizing the situation in the country and the gradual restoration demand in the second half of the year. Target bar in the current year - to return to the indicators 2013,However, the current situation is too early, and the plans will be adjusted on the follow-up to the first half of the year.